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NARFE Branding Guidelines

In 2019, NARFE launched a new brand suite to better reflect the value NARFE offers to  members, prospective members, policymakers, the media and the public. Our visual identity (logo) has changed, but the dedication, knowledge and trust that NARFE has built and shared for nearly 100 years remain the same.

Below are tools and resources with more information on our brand and branding guidelines. Here, you can download NARFE’s logo and learn about branding guidelines and requirements.

Brand Guidelines

2019 NARFE Brand Guidelines – Our guide to implementing our logos and colors in your publications

NARFE Brand Q&As

Descriptions of NARFE

Short version

Please use the below text anytime there is limited space to relay what NARFE is and does.

As the only organization solely dedicated to the general welfare of all federal workers and retirees, NARFE delivers valuable guidance, timely resources and powerful advocacy. For nearly a century, NARFE has been a trusted source of knowledge for the federal community, Capitol Hill, the executive branch and the media.

Long version

Please use the below text anytime where space allows, including the About NARFE section of chapter and federation websites.

As the only organization solely dedicated to the general welfare of all federal workers and retirees, NARFE delivers valuable guidance, timely resources and powerful advocacy. For nearly a century, NARFE has been a trusted source of knowledge for the federal community, Capitol Hill, the executive branch and the media.

Since NARFE’s founding in 1921, the association’s mission has been to defend and advance the earned pay and benefits of America’s civil servants. Today, NARFE’s team of professional lobbyists continues to work tirelessly on behalf of the federal community. Supported by grassroots activists, NARFE is a leading voice in Washington and across the country. Federal benefits and retirement plans are unique, complex and subject to change.

NARFE provides both federal workers and retirees with the clear, reliable and accessible counsel they need to make critical decisions and gain confidence in a secure future. NARFE webinars, training conferences, magazine, online benefit resource library, and individual counseling services all offer in-depth expertise on key issues.

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